Updated Mission

Mission

The CTFL's mission is to improve the track and field landscape within Canada as we build a stronger, more sustainable and connected future for Canadian track and field. Our mission will be accomplished by creating meaningful opportunities for athletes, growing the sport's audience and making track and field more competitive, accessible and engaging across Canada.

The Canadian Track and Field League exists to bring a new level of energy, opportunity and visibility to track and field. Through team-based competition, athlete development, financial incentives, storytelling, media, technology and partnerships, the CTFL is creating an environment where athletes can compete, earn, connect with fans and build careers.

We believe that track and field should be more than a collection of individual performances. It should be a sport that both fans and athletes can follow, understand, support and feel connected to throughout the season. 

The Canadian Track and Field League is building that connection by putting athletes and their stories at the center of the sport.

Goals

To accomplish our mission the CTFL will work towards the following eight goals to ensure its success. 

1. Create More Opportunities for Track and Field Athletes

Provide athletes with more opportunities to compete, earn income, gain exposure and develop their athletic careers. The CTFL will continue to invest in athletes through prize money, financial incentives, equipment benefits, revenue sharing, media & sponsorship opportunities and other forms of support.

2. Grow the Audience for Track and Field

Make track and field easier and more exciting to follow. By turning performances into stories that people want to follow, the sport will grow.

The CTFL is committed to storytelling through various social media platforms as it continues to innovate through fantasy sports, documentary series, statistics, formation of team rivalries and more.